What I Do
Content
Refresh
Taking your old content and refreshing it to bring traffic back to where it was before- or better.
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What's included? Strategic advice on which posts to prioritize . SEO optimization . Unique, expert quotes . Internal links to/from refreshed pieces .
Shortform
Content
Need shortform blog posts or articles that rank in search? I can help with that.
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What's included? 300-500 word article or blog post . SEO optimization . Keyword Search . Unique, expert quotes . Internal links to/from related content . All research . An outline pre-draft for you to approve .
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Longform
Content
Need longform blog posts or articles that rank in search? I can help with that.
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What's included? 1,000-1,500 word article or blog post . SEO optimization . Keyword Search . Unique, expert quotes . Internal links to/from related content . All research . An outline pre-draft for you to approve . One revision included .
E-Books &
Cookbooks
A deep dive into a specific topic or ghostwriting for a cookbook.
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What's included? 4,000+ words . All research . An outline pre-draft for you to approve . All revisions included .
Website & Product
Copy
Are the words on your site feeling tired and uninspired? Let me revive them.
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What's included? A strategy phone call . Brand voice development . Copy for landing page . Copy for additional web pages . Product descriptions .
Hello, I’m Karyn Trepanier!
A writer & editor for food & wellness publications & brands
I write and refresh journalistic-style, commerce content for brands and publications like Food & Wine, Health.com, Gramercy Labs, and more.
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Going beyond traditional "What is {topics]" with articles and web copy that tell stories, all of my content is backed with relevant facts, examples, research reports, and unique expert quotes. In other words: I write copy that sells.
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